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Indeed, even her job title as the principal of her business Anise Consulting – accounting apps hype girl – sounds more like the MC at a tech conference than the boss of an accounting firm. She has had more than 1.2 million views on her eponymous YouTube channel and more than 10,000 followers on Twitter she’s written nine books she has her own podcast.Īll this is not merely good marketing it’s how Smith channels her enthusiasm for exploring, talking about and enlightening others on the ever-expanding ecosystem of online accounting platforms and applications.
#Heather smith life on top professional
‘Feeling at home’ crystallises Smith’s attitude to modern accountancy, with its constant tech innovation, professional reinvention and global interconnectivity. ‘It’s similar to the Meetup group I’ve facilitated in Brisbane for the last six years, so it felt like being at home,’ she says. One social media shout out later and she ended up attending the New York Accounting Technology Meetup group in a futuristic co-working space, sharing the largest pepperoni pizzas imaginable while discussing the difference between the Australian and US accounting landscapes and the technology that accountants can use in their advisory services. ‘I searched for business events happening in the city, on sites like, and I asked around various digital nomad and local business groups on social media.’ ‘Once I knew I was going to New York, I wondered what opportunities I could cultivate,’ explains Smith. Heather Smith, ‘accounting apps hype girl’ and 100% digital practice owner/nomad, makes building a global professional network and being a modern accountant look easy.īased in Brisbane, Australia, but embracing the digital nomad lifestyle – ‘my accounting practice fits in my handbag I can be anywhere and so can my clients’ – Smith recently visited New York on a ‘workation’ and ended up doing a speaking gig organised ‘on the fly’ off the back of a tweet.
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